Improve Usability

A website must be user-friendly or visitors will go elsewhere.

In the design phase, the Newland Group uses heuristic evaluation to test and evaluate user interface designs, web applications, websites and prototypes. This lets us assess interfaces in relation to current best practices and standards, detect and correct any usability concerns and prevent them from occurring during the design process.

The heuristic method is more cost-effective than statistical analysis for detecting unexpected usability issues.

By producing site maps, task flows, wireframes and prototypes, heuristic evaluation then lets us suggest ways to improve usability, visual communication and technical design.

To measure the success of design projects, The Newland Group uses site metrics analysis.

What our clients say

Read our clients feedback we've received over the years.

"The Newland Group team had great creative ideas and project managed the entire process while at the same time, allowing AAA South Jersey to handle many components of the project internally so as to control costs. They are true professionals that are efficient and a pleasure to work with."

- Tony Ardito VP Information Technology, AAA South Jersey

“The My Account project was a large and complex project that was implemented bug / issue free. It is wonderful to work with a vendor who thoroughly understands your company and its unique business processes.”

- Drew Burget E-Commerce Director, AAA Western & Central New York

“Thank you for all of the great progress and work on Service Tracker, supporting our Campana upgrades on short notice, and “oAuth” phase 1 & 2. Your company really stands out for the timeliness and quality of your solutions.”

- Bret Ross Director of Information Technology, CAA Atlantic